Free Printable Brand Voice Guide — Say / Avoid & Tone PDF
Per-topic yes/no wording, tone, and example line — share with editors or VA without another Notion doc nobody opens.
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Voice is the sum of what you refuse to say
Avoid ✗ is where clichés die — “game-changer” belongs here until earned.
Example / emoji shows pace and punctuation — not just adjectives about warmth.
Different from Newsletter issue planning: this governs how sentences feel across formats.
Practical setup tips
Before printing the Brand Voice Guide, decide what one row represents and how often the page will be reviewed. That keeps the sheet from becoming a catch-all notes page and makes the finished record easier to compare with similar pages in the same binder or workflow.
- Topic should be filled in consistently so the sheet remains useful after the first day of use.
- Say ✓ should be filled in consistently so the sheet remains useful after the first day of use.
- Avoid ✗ should be filled in consistently so the sheet remains useful after the first day of use.
- Tone should be filled in consistently so the sheet remains useful after the first day of use.
- Example / emoji should be filled in consistently so the sheet remains useful after the first day of use.
If the printable is part of a formal, financial, medical, legal, or compliance workflow, use it as a planning and note-taking aid alongside the official system or professional guidance that applies to your situation.